Unpacking Ecommerce Trends: What to Expect in 2023
Ecommerce trends are usually forecasts from different experts, media, specialists and companies in the sector, from which entrepreneurs can get an idea of how the technological world will move in the coming years.
The 2023 entered with an interesting change in the technological area, AIs are taking more importance every day in the different activities of people’s daily lives, so there are only two options:
- 1) Accept them and go learning how to use them for our benefit, either economically or in the activities of daily life.
- 2) Reject them and become obsolete by simply not wanting to learn about them.
AI is already here and will evolve over time, in the short term, so for all those involved in e-commerce, this has to be a branch in which we must continue to develop and grow to take advantage of it.
At the same time, the year has started with an economic crisis due to the pandemic and the automation that has been experienced in many of the large technology companies, so taxes on different products have increased.
At this point is where online sales are going to have a significant growth, since usually, online purchases are sometimes more accessible than buying directly in the establishment. Therefore, people would direct their attention and money to this type of commerce.
Thanks to the above point, Live Shopping is an e-commerce trend that has become very popular in recent years. It is a form of online retail where consumers can view and purchase products in real time through live broadcasts via social media platforms or websites.
At a Live Shopping event, sellers present products and explain their features and benefits live, while shoppers can ask questions and make comments in real time. They can also purchase the product directly from the live stream using purchase links provided.
This e-commerce model has proven to be very effective for selling fashion, beauty, electronics and other consumer products. Live shopping has experienced explosive growth worldwide due to its ability to provide an interactive and personalized shopping experience for consumers. In addition, Live Shopping enables retailers to establish a stronger connection with their customers and improve customer satisfaction through live interaction.
User experiences regarding online shopping are becoming more and more direct with the company-customer relationship, eliminating intermediaries and creating a more direct relationship between the company and the consumer, getting to know the consumer even better and thus being able to create more products that are even more in line with people’s needs.
Based on this, the Direct-to-Consumer (D2C) business model is a sales strategy in which companies sell their products directly to the end consumer, eliminating intermediaries such as distributors, retailers and wholesalers.
By cutting out the middlemen, companies can have greater control over the customer experience, the price of the product and the way it is marketed and promoted. They can also have a greater stake in customer data, allowing them to personalize the shopping experience and develop closer relationships with their customers.
The D2C strategy has become increasingly popular in recent years thanks to the growing availability of e-commerce technology and social networks, which have simplified the process of selling directly to consumers. In addition, the D2C model has been used by start-ups looking to introduce their products directly to the market without having to rely on intermediaries, allowing them to have greater control and obtain better profit margins.
As we have been observing, all the trends of 2023 are linked, maximizing user experiences, involving more and more virtuality and eliminating intermediaries that can interrupt the buying process of people. Adding all the aforementioned trends together, we find ChatBots.
Chatbots are computer programs that use artificial intelligence to simulate a conversation with a human being. In customer service, chatbots can be used to answer frequently asked questions, solve common problems, and guide customers through the buying process.
They are especially useful for companies that receive a large number of customer inquiries and questions, as they can handle multiple conversations simultaneously and are available 24/7. This helps reduce waiting time for customers and increases customer satisfaction by providing an immediate response.
In addition, chatbots can be customized to answer specific questions and provide a more personalized experience for the customer. They can also be integrated with other technologies, such as voice recognition and artificial intelligence, to provide more accurate and efficient responses.
In summary, 2023 comes with social and economic chaos, but it also comes with major steps in automation and AI, companies, whether large or small, emerging or already with some significant baggage in this world. It is important to analyze which one best complements your business and what resources you have for it, it will make the difference to achieve good results.
